For any business seeking to improve or launch a new proposition, customer insight is key. We all know who our customers are but do we really know what they think about our products and services or the manner in which we deliver them?

We’ve done some research and established that 100 seconds is what’s required to get the optimal balance between audience attention span and calibre of results. Long enough to get truly meaningful response data without being perceived as onerous.

Ask the right questions; be concise; incentivise responses; gain vital knowledge (and thus, power). It really is that simple.

The One Hundred Second Survey
Time to make a difference

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